While we were helping clients with their data driven marketing strategies and processes, we noticed something curious: Customers simply don’t put up with irrelevant interactions anymore. The days of blasting out the same marketing communications to your entire database are over.
We found that automating the execution aspect of marketing is relatively simple, but the decisions around targeting specific customers and presenting them individually tailored content, products, and offers is the actual challenging part. AI is key in unlocking the ability to comprehend large volumes of data and manage one-to-one interactions with customers.
Relationships are about real people, about making an effort in getting to know and understand the person we’re talking to. It’s time to make the marketing process more human again and, most of all, use technology and data as an enabler to get us there.
At DA, we call this ‘Dynamic Decisioning’.
YEAR
2003
Founded
MORE THAN
250
Employees
WITH OVER
23
Nationalities
ACROSS
7
Offices
WHY DA
DA is made up of a team that consistently works with you every step of the way. Implementing a marketing technology is relatively simple, but making it work to meet your objectives is particularly challenging. That’s why a lot of organisations are left stranded with a martech stack that they have little clue how to operate or manage.
Not when you work with DA, with us you get a partner who works alongside you and puts your success first. We just can’t afford to let you implement a tool before creating a clear customer strategy, move forward when you don’t understand what you’re implementing, or sell you a tool you don’t actually need. We want to make it a success as much as you do. To start out right with a marketing solution that helps you move forward.
VISION & MISSION
Back in 2003, there was no real market for what we do today. Regan and Julian founded DA with a vision to drive customer-centric transformation by automating a frictionless synergy between data intelligence and dynamic decisioning. With this in mind we have invested heavily in areas that have helped answer the biggest pain points of our clients and the industry.
By establishing a trusted partner relationship with each of our clients, we continue on a mission to achieve shared goals through customer-centric decisioning and transforming their communications.
OUR PARTNERS
Choosing a Marketing Technology Solution isn’t something to take lightly.
There are many shiny tools out there that can deliver, however which suits your current and future needs best.
We adopt a client driven approach to select the most suitable solution for their business and customer engagement objectives.
Digital Alchemy will work closely with client stakeholders to go through the discovery, recommendation and selection process.
MEET THE TEAM
At the core of DA’s strengths, it is the people.
Our people’s unique attributes are further nurtured and guided by a highly experienced leadership team, ensuring that our clients receive the full benefit of a unique and innovative approach for their marketing.
``Every great journey
begins with a single step.``
Regan Yan
Managing Director
``Do unto others
as you would have them do unto you.``