09
1月
- All
- 客户生命周期管理
- 数据分析
- 数据管理
- 营销优化
- 营销自动化
- 跨渠道/多渠道
- 集客式营销
17
10月
03
9月
“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing
Suppose you have spent your entire life believing that motorcyclists are unpredictable, careless and blasé. One afternoon, whilst driving home,...
31
8月
The Sunk Cost Fallacy: A Marketing Opportunity
Have you ever gone to the cinema psyched up to watch the latest big movie sequel only to realise ten...
16
8月
Hurry up, limited time only! How to use the scarcity effect in marketing
I’m sure you can recall a time when you were booking your next vacation, daydreaming about the idyllic resort you...
09
8月
Unravelling the myth of best day and time to send emails
It’s no secret that we marketers attempt to analyse every little piece of information in an effort to maximise our...
07
8月
Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance
Insurance marketers have been dealt a challenging hand. Unlike high transaction frequency industries such as retail, you typically have very...
26
7月
3 REASONS WHY ► 如何从数据中获取价值
数据收集，相比于从数据中创造价值简单得多...
18
7月
Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018
We are proud to announce that we have won a Gold award for Most Innovative Loyalty Programme at the recent...
12
7月