What is uMedia?
uMedia is our AI-enabled decisioning engine supporting programmatic advertising by helping you recognise your customers as they move across channels. uMedia responds in the moment to live behavioural data, online & offline, signalling a customer’s intention to buy.
MARTECH AND ADTECH CONVERGENCE
Collect data from every digital touch point, and tie it back to the customer, while synchronising it with offline
data, such as CRM or point-of-sale information. All this happens in real time so you can have one-to-one relationships with customers across channels through the convergence of MarTech and AdTech.
BRIDGE THE OFFLINE-TO-ONLINE GAP
Aggregate data to connect with customers in the digital space without relying on cookies or tracking browser histories so can have more cohesive conversions by continuing online conversations offline or vice versa.
COMPLETE VIEW OF CUSTOMERS
Connect your customers’ online search, browsing and purchase activity to all their offline engagements to create a complete view of customer behaviours across each marketing touch point. Which improves the delivery of more relevant and timely ads at scale.
REDUCE MEDIA SPEND WASTAGE
Knowing who your customers are and where their interests lie means you can exclude those who already have your products from seeing your digital ads.
PLUG-AND-PLAY ENGINE
uMedia integrates seamlessly with your existing marketing technology stack.
