5 Strategies to Build and Track Audience Engagement
An engaged audience is critical to any brand’s marketing success. […]
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Optimizing CRM Will Increase Revenue Velocity
THE nuances between different types of software platforms are extensive, and one […]
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Marketing analytics: What it is and why marketers should care
We unpack marketing analytics: what it is, why it’s important, […]
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Unlocking the value of 5G in the B2C marketplace
Telcos are confident they can monetize 5G core in the […]
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Improve Your Marketing Automation With These Tips
Marketing automation handles time-consuming tasks, allowing business owners to hone […]
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2022 email trends include – Leveraging Artificial intelligence Tools,
As we head toward the end of 2021, it’s been […]
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Retailers need technology more than ever to win brand loyalty this holiday season
The stakes are high for retailers: They need to deliver […]
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A technology blueprint for personalization at scale
Personalization at scale requires companies to take on the challenges […]
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5 Marketing Automation Fundamentals To Boost Your Strategy
Good marketing is a critical piece of any successful business […]
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What marketers should know about customer journey analytics
Customer journey analytics tell you how customers are engaging with […]
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Is your Marketing activity becoming “asynchronous”?
If you want consistent Customer Experiences, you need both data […]
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What is a customer data platform or CDP and why are so many marketers talking about them?
With pandemic concerns spurring the movement of customer interactions – […]
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Lifecycle Marketing is due for some change
Lifecycle Marketing is due for some renovation! In the next […]
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Benefits of a Customer Data Platform (CDP) explained
Not just for tech wonks: Benefits of a CDP explained […]
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4 Ways That AI Is Improving the Customer Experience
As one of the leading trends in technology, Artificial Intelligence (AI) continues to gain in popularity for marketers and sales professionals, and has grown to be an essential tool for brands that wish to provide a hyper-personalized, exceptional customer experience
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Consumers will live more simple lives
I believe that containment will have a lasting impact on […]
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The subtle art of decluttering your inbox through Gmail
Did you know 20{3eda5e173ca6275da4995c0ae548c8d458796745545971cbe387f3473f149606} of the world’s population are active […]
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What is a loyalty program anyway…?
Here is my simplistic definition… “A loyalty program” is a […]
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Using behavioural tools to sell wine
Over the past couple of years at Digital Alchemy, we […]
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How ROI is making Marketing dumber
Twenty years ago, marketing was broadly regarded as the ‘Colouring […]
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Give before you get: Six ways to incorporate reciprocity in marketing
When discussing the concept of reciprocity, there are two main […]
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Why AI in marketing fails & 3 steps to fix it
Marketers around the world are increasingly looking towards artificial intelligence […]
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The Power of ‘Defaults’ in Marketing
With mobile phones being a key part of our daily […]
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What’s next: 3 key MarTech trends to act on in 2019
With 2018 almost coming to its end, it’s time to […]
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