Category: Marketing Technology

What is digital transformation?

Digital transformation isn’t just about buying or upgrading technology; it’s […]

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Improve Your Marketing Automation With These Tips

Marketing automation handles time-consuming tasks, allowing business owners to hone […]

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5 Marketing Automation Fundamentals To Boost Your Strategy

Good marketing is a critical piece of any successful business […]

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What marketers should know about customer journey analytics

Customer journey analytics tell you how customers are engaging with […]

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What is a customer data platform or CDP and why are so many marketers talking about them?

With pandemic concerns spurring the movement of customer interactions – […]

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5 email marketing lessons learned in the pandemic

And how to apply them to your email marketing program. […]

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Benefits of a Customer Data Platform (CDP) explained

Not just for tech wonks: Benefits of a CDP explained […]

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A new model for maximizing value from marketing technology

For a decade, companies have been identifying, selecting, and managing their marketing technology based on expedience, rather than long term sustainability

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Omnichannel: The path to value

Haphazard efforts at omnichannel can destroy value. Here’s what top retailers do to get it right.

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Insight v Instinct

How much can we trust our instincts anymore?  Recently, I […]

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Rise of the MVP. Fall of Marketing at Scale

Suites, Demos and Hope Marketing automation these days is part […]

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Digital Alchemy teams with SAS

Analytics software provider SAS and Sydney-based marketing technology company Digital […]

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Sparking Marketing Cloud Joy with Marie Kondo

By now, Marie Kondo, the ubiquitous author and star of […]

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Infographic: How to Make the Most Tasty Quattro Technology Special

It’s National Pizza Party Day! What better way to celebrate […]

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Chatbot Shopping Checklist for Marketers

Google Trends suggests that interest in chatbots may have peaked […]

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What’s next: 3 key MarTech trends to act on in 2019

With 2018 almost coming to its end, it’s time to […]

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