Digital Alchemy | Co-op Bookstore’s Impressive CRM Transformation
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[vc_row row_type=”parallax” parallax_content_width=”in_grid” text_align=”left” background_image=”18591″ full_screen_section_height=”no” section_height=”300″][vc_column][vc_separator type=”transparent” up=”88″]
Co-op Bookstore’s Impressive CRM Transformation
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[/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” padding_top=”80″ padding_bottom=”128″][vc_column width=”2/3″][vc_separator type=”transparent” up=”24″][vc_column_text]With physical book sales dwindling across the globe, bookstores have been forced to come up with a range of creative ways to engage their customers. Based in Australia, the Co-op bookstore is one such company that has recently stayed competitive by turning its traditional marketing approach on its head.

 

With a strong focus on digital, CRM and local area marketing, Co-op embarked on a mission to improve customer experiences, increase order values, and automate bespoke communications. The Co-op case study provides an insight into the ways that digital marketing can:

 

  • create a seamless customer experience;
  • deliver a substantial return on investment; and
  • maximise individual customer values.
[/vc_column_text][vc_separator type=”transparent” up=”8″][vc_column_text][/vc_column_text][vc_separator type=”transparent” up=”8″][vc_column_text]In this paper, we’ll examine these five questions through the lens of Marketing Performance Optimization (MPO)– a data-driven solution approach that gives marketers the information they need to answer these questions at every level of the organization.[/vc_column_text][vc_separator type=”transparent” up=”8″][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1500886689131{background-color: #f9f9f9 !important;}”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]

Download the Co-Op Case Study Now

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