Event Name: MarTech Event: Adopting Marketing Automation by Design. Automate customer Journey through Omni-Channel with Hyper Personalization
Date: 18 January 2023
Time: 1.00 PM.-5.00 PM
Venue: Anantara Siam

Many companies want to implement Data Driven Marketing and Omni-Channel Customer Journey to connect and transform disparate customer interactions into a single, consolidated journey. By adopting Marketing Automation by Design, marketers and CX practitioners can maximize MarTech investment to increase Conversion, Customer Engagement and Customer experience. Join our event to uncover cross-channel inefficiencies and optimize business processes from the customer’s perspective.

Join our guest speaker, Regan Yan, Group CEO at Digital Alchemy, Kamolwan Korphaisarn, Program Director at Rabbit Rewards. along with Nattawut Nattee, Principal Solution Engineer – Marketing Cloud at Salesforce and Hassapong Chaikaewthanakrit, Account Executive at Salesforce.

Orchestrate and personalize exceptional customer journeys that nurture strong retention. Overcoming common marketing automation challenge.

1:00 – 1:30 PMRegistration
1:30 – 2:30 PMMarketing Automation by DesignRegan Yan – Digital Alchemy
2:30 – 3:00 PMAutomated Customer JourneyKamolwan Korphaisarn – Rabbit Rewards
3:00 – 3:15 PMCoffee Break
3:15 – 3:45 PMData Driven Marketing in PracticalNattawut Nattee – Salesforce
3:45 – 4:15 PM1:1 Personalization on Omni-Channel at ScaleHassapong Chaikaewthanakrit – Salesforce
4:15 – 5:00 PMPanel Discussion
5:30 – 7:00 PMMartech Networking (Cocktail & Snack)


Regan Yan | Marketing Automation by Design

Digital Alchemy, Group CEO

The CEO of Digital Alchemy, Asia Pacific’s most trusted database marketing partner. Regan is a subject-matter expert in analytical database marketing and customer relationship marketing, as well as an in-demand presenter and keynote speaker at national and international events.

Kamolwan Korphaisarn | Automated Customer Journey

Program Director, Rabbit Rewards

More than 10 years experienced in branding, digital marketing knowledgeable & expertise in digital marketing strategies, campaigns planning leading change and drive business innovation with digital transformation, marketing technology and data-driven marketing.

Nattawut Nattee | Data Driven Marketing in Practical

Principal Solution Engineer-Marketing Cloud, SalesForce Thailand Co. Ltd.

Over 12 years of experience in the martech, ERP and digital marketing, delicate greatest solution and advice across various industries with proven knowledge, performance and reliability by many leading organisations.

Hussapong Chaikaewthanakrit | 1:1 Personalization on Omni-Channel at Scale

Account Executive, SalesForce Thailand Co. Ltd.

More than 15+ years in the IT Industry with experience from Leading IT Company on Martech, ERP, CRM with industry expertise in Hospitality, Telco, Manufacturing, Banking.

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