Rethinking Customer Engagement
Certain words are used so often that they can become unclear or lost in translation. Engagement is such a word. We all want to increase engagement, but do we ever ask ourselves, what does it even mean?
To help guide you through the world of customer engagement, we’ve assembled insights around key areas that are essential for building emotional connections at scale with your customers. With this guide, you’ll learn why engagement should be a crucial part of your marketing and pitfalls to avoid as you develop your strategy. You’ll be left with actionable takeaways to start incorporating into your strategy in no time.