Digital Alchemy | Retail Reciprocity: Bricks to Clicks
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Retail Reciprocity: Bricks to Clicks 
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Are you prepared to meet ever-changing customer expectations?
Home Hardware has been unusually explicit about the type of relationship they wish to have with their customers. The community-focused nature of the stores allows staff to recognise customers and to engage with them at a personal level. While it is hard to argue against the effectiveness of their strategy, it is a challenging model to scale.
In a robust marketing ecosystem, individualised recommendations are not explicitly predefined by marketers. Instead, they rely on technology to automate these decisions. Learn how MarTech can help you deliver relevancy and personal attention at scale.
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