Virgin Mobile Implements Complete Marketing Automation
With more than 21 million subscribers across the nation, Australia has one of the highest numbers of mobile handset subscribers per capita in the world. To capitalise on this marketing opportunity, Virgin Mobile has shifted from undertaking manual campaigns to a fully automated environment.
By having a specific focus on improving process efficiency, Virgin Mobile analysts will now have more time to spend on customer selection and targeting. This will also allow for more campaigns in less time, providing the solid foundation for significant growth in market share.