Digital Alchemy | Weight Watchers Creates a Single Customer View
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[vc_row row_type=”parallax” parallax_content_width=”in_grid” text_align=”left” background_image=”18592″ full_screen_section_height=”no” section_height=”300″][vc_column][vc_separator type=”transparent” up=”88″]
Weight Watchers Creates a Single
Customer View
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[/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” padding_top=”80″ padding_bottom=”128″][vc_column width=”2/3″][vc_separator type=”transparent” up=”24″][vc_column_text]Recent statistics by the Australian Institute of Health and Welfare indicate that two-thirds of the Australian population is now overweight or obese. In order to better understand their customers’ needs, Weight Watchers recently consolidated their data sources to create a Single Customer View (SCV).

 

By better understanding the member data already on hand, Weight Watchers was able to develop a more holistic understanding of their customers, thus enhancing the overall customer experience. This procedure allowed Weight Watchers to create new direct marketing opportunities in just six weeks.[/vc_column_text][vc_separator type=”transparent” up=”8″][vc_separator type=”transparent” up=”8″][vc_separator type=”transparent” up=”8″]

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Download the Weight Watchers Case Study

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