AIMIA, Aeroplan, Air Canada and the meaning of loyalty
For anyone following the news in our industry over the […]
Read more »
Digital Alchemy wins Bronze for Best Regional Recruitment Programme!
Digital Alchemy is proud to have won the bronze award […]
Read more »
Digital Alchemy’s uDecide® named Cloudera Certified Technology
uDecide®, our machine learning solution that helps you leverage your […]
Read more »
Asia Recruitment Awards
Digital Alchemy makes finalist for Best Regional Recruitment Programme in […]
Read more »
Data strangling creative? What a load of BS
“Mate, of course data is important. But it can strangle […]
Read more »
6 Key Digital Marketing Trends every Marketer should know about in 2017
There’s no doubt about it, 2016 has been an interesting […]
Read more »
Are your email metrics holding you back?
Marketing strategy became dependent on metrics when marketers transitioned from […]
Read more »
Romancing the customer: data driven marketing in the retail industry
Shopping is a lot like dating. You look around until […]
Read more »
The future is here: using data in telcos to enhance customer experience
The ability to deliver a seamless customer experience in an […]
Read more »
Case Study: Propensity Modelling Helped Boost ROI over 3000 {3eda5e173ca6275da4995c0ae548c8d458796745545971cbe387f3473f149606}
Identifying imminent marketing opportunities based on events or changes in […]
Read more »
Data-Driven Marketing Trends in 2016
Data-driven marketing goes from strength to strength and the demand […]
Read more »
Why do some next best conversation programs work better than others?
Who hasn’t heard of “next best conversation” strategy? Nowadays it’s […]
Read more »
Experience is The New Brand
Long before that ubiquitous brand advertised that “things go better […]
Read more »
The Customer is King: How to Design a Consumer-Centric Experience in a Multi-Channel World
The most important lesson from the digital transformation of markets […]
Read more »
