Category: Data Analytics

What do SEO platforms do and how do they help marketers get found on search engines?

Using an SEO platform can increase efficiency and productivity while […]

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Online AND Offline: Customers expect top experiences, anywhere.

Remember the days when you clicked on something interesting online […]

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Stabilising post pandemic – What to do with Marketing in a Bear market…

So the world is finally emerging from its COVID 19 […]

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Mine, Mine and Mine. Ours

Little kids often say ‘mine’ and as parents we encourage […]

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The Need for Orchestration

My dad was a great fan of Andre Rieu and […]

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Generating Demand

There are two ways to generate demand for your business, […]

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Digital Alchemy adds George & Matilda Eyecare (G&M) to its client list.

SYDNEY, Australia – Digital Alchemy (DA), a marketing service provider […]

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The subtle art of decluttering your inbox through Gmail

Did you know 20{3eda5e173ca6275da4995c0ae548c8d458796745545971cbe387f3473f149606} of the world’s population are active […]

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What is a loyalty program anyway…?

Here is my simplistic definition…  “A loyalty program” is a […]

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Using behavioural tools to sell wine

Over the past couple of years at Digital Alchemy, we […]

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How ROI is making Marketing dumber

Twenty years ago, marketing was broadly regarded as the ‘Colouring […]

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Why loyalty programs fail & 6 ways to fix them

Loyalty programs are like bottoms these days, everyone has one. […]

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Data Enrichment: How to Add Value to Existing Customer Data

In today’s competitive environment, customer data has the potential to […]

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How to Turn Your Data Into Gold With Machine Learning

We have never actually liked the term ‘Big Data’ at […]

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Why Marketers Use AI for Customer Targeting

Cast your mind back to the latest media article that […]

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AI is Getting More Emotional: Adding Psychology to Marketing Automation

As any marketer worth his salt knows, AI and Machine […]

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Unravelling the myth of best day and time to send emails

It’s no secret that we marketers attempt to analyse every […]

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3 reasons why you don’t get value out of your data & how to fix it.

It’s much easier to collect data than it is to […]

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Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018

We are proud to announce that we have won a […]

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The Power of Loss Aversion in Marketing

Whether it’s losing money on the stock market, or seeing […]

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Are you suffering from marketer’s Multiple Customer Personality Disorder?

Are you certain you know who your customer is? Perhaps […]

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Cutting through the Blockchain-based loyalty programs hype

Recently there has been some exciting articles and press about […]

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AI won’t steal your marketing job, here’s why

There have been numerous studies that show that AI contrary […]

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Digital Alchemy makes finalist in the Loyalty & Engagement Awards 2018

We are proud to announce that Digital Alchemy has been […]

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