18 7月 Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018
We are proud to announce that we have won a Gold award for Most Innovative Loyalty Programme at the recent Loyalty & Engagement Awards 2018, held at Shangri-La Hotel, Singapore.
The win is for our work on Rabbit Rewards, a loyalty program for the Bangkok Mass Transit System in Thailand with more than 3.5 million members. We could not be more proud, Regan Yan, CEO of Digital Alchemy & Rabbit Rewards said “This win supports our customer-first approach on delivering value to drive engagement and winning the hearts and minds of our clients’ customers. It’s exciting to see that we are moving away from a world where we build a product and communicate, to a world where we enable experiences that drive engagement.”
The Loyalty & Engagement Awards, honours the best loyalty marketing strategies in Asia Pacific. The show recognises marketing works in three key areas – loyalty, engagement and relationship marketing, focusing solely on the art of cultivating customer loyalty and engagement.
All entries were evaluated and judged by a panel of experienced loyalty, engagement and relationship marketers and industry experts.
For more details, download the case study on how we revamped Rabbit Rewards loyalty program here.