Data Drives Innovation And Improves Business Resilience
We don’t generally consider data in and of itself to […]
Read more »WHY YOU NEED API’S FOR YOUR MARKETING DATA!
APIs connect. A fundamental part of the new neural network, […]
Read more »ZoomInfo x Bain: 10 Insights From Our CMO Event
In collaboration with Bain & Company, we recently hosted two panel […]
Read more »6 Quick Hacks to Growing Your Subscription-Based Business
Seventy-eight percents of adults currently have subscription services, whether it’s […]
Read more »How AI is helping revolutionize telco service operations
Solutions that enable advanced retail experiences, smarter scheduling, self-healing, and […]
Read more »Insights to impact: Creating and sustaining data-driven commercial growth
How B2B sales pioneers empower their sellers and drive sustained […]
Read more »Deep changes in the CDP space
With many independent CDPs being acquired, is the stage set […]
Read more »Retailers need technology more than ever to win brand loyalty this holiday season
The stakes are high for retailers: They need to deliver […]
Read more »A technology blueprint for personalization at scale
Personalization at scale requires companies to take on the challenges […]
Read more »Is your Marketing activity becoming “asynchronous”?
If you want consistent Customer Experiences, you need both data […]
Read more »Benefits of a Customer Data Platform (CDP) explained
Not just for tech wonks: Benefits of a CDP explained […]
Read more »Digital Alchemy adds George & Matilda Eyecare (G&M) to its client list.
SYDNEY, Australia – Digital Alchemy (DA), a marketing service provider […]
Read more »Data Enrichment: How to Add Value to Existing Customer Data
In today’s competitive environment, customer data has the potential to […]
Read more »AI is Getting More Emotional: Adding Psychology to Marketing Automation
As any marketer worth his salt knows, AI and Machine […]
Read more »Leveraging the ‘goal effect’: Loyalty Programs that work
While they’re not a new idea, loyalty programs are everywhere. […]
Read more »“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing
Suppose you have spent your entire life believing that motorcyclists […]
Read more »Unravelling the myth of best day and time to send emails
It’s no secret that we marketers attempt to analyse every […]
Read more »3 reasons why you don’t get value out of your data & how to fix it.
It’s much easier to collect data than it is to […]
Read more »Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018
We are proud to announce that we have won a […]
Read more »The Power of Loss Aversion in Marketing
Whether it’s losing money on the stock market, or seeing […]
Read more »Are you suffering from marketer’s Multiple Customer Personality Disorder?
Are you certain you know who your customer is? Perhaps […]
Read more »Cutting through the Blockchain-based loyalty programs hype
Recently there has been some exciting articles and press about […]
Read more »AI won’t steal your marketing job, here’s why
There have been numerous studies that show that AI contrary […]
Read more »Digital Alchemy makes finalist in the Loyalty & Engagement Awards 2018
We are proud to announce that Digital Alchemy has been […]
Read more »