Does your organization need a marketing automation platform?
The benefits of using a B2B MAP start with the […]
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Getting business process outsourcing right in a digital future
Outsourcing the management of business processes is becoming much more […]
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5 Must-Have Martech Tools for the Modern Marketer
Today’s martech stacks are both multi-tool and multi-channel. Marketers across […]
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5 Strategies to Improve Marketing Effectiveness This Year
It’s no secret that marketing executives are feeling the heat. […]
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What is digital transformation?
Digital transformation isn’t just about buying or upgrading technology; it’s […]
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Unlocking the value of 5G in the B2C marketplace
Telcos are confident they can monetize 5G core in the […]
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Improve Your Marketing Automation With These Tips
Marketing automation handles time-consuming tasks, allowing business owners to hone […]
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Lifecycle Marketing is due for some change
Lifecycle Marketing is due for some renovation! In the next […]
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Rise of the MVP. Fall of Marketing at Scale
Suites, Demos and Hope Marketing automation these days is part […]
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Digital Alchemy adds George & Matilda Eyecare (G&M) to its client list.
SYDNEY, Australia – Digital Alchemy (DA), a marketing service provider […]
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The subtle art of decluttering your inbox through Gmail
Did you know 20{3eda5e173ca6275da4995c0ae548c8d458796745545971cbe387f3473f149606} of the world’s population are active […]
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Why loyalty programs fail & 6 ways to fix them
Loyalty programs are like bottoms these days, everyone has one. […]
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Sparking Marketing Cloud Joy with Marie Kondo
By now, Marie Kondo, the ubiquitous author and star of […]
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Infographic: How to Make the Most Tasty Quattro Technology Special
It’s National Pizza Party Day! What better way to celebrate […]
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Chatbot Shopping Checklist for Marketers
Google Trends suggests that interest in chatbots may have peaked […]
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How to Turn Your Data Into Gold With Machine Learning
We have never actually liked the term ‘Big Data’ at […]
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Why Marketers Use AI for Customer Targeting
Cast your mind back to the latest media article that […]
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AI is Getting More Emotional: Adding Psychology to Marketing Automation
As any marketer worth his salt knows, AI and Machine […]
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Leveraging the ‘goal effect’: Loyalty Programs that work
While they’re not a new idea, loyalty programs are everywhere. […]
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“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing
Suppose you have spent your entire life believing that motorcyclists […]
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Unravelling the myth of best day and time to send emails
It’s no secret that we marketers attempt to analyse every […]
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3 reasons why you don’t get value out of your data & how to fix it.
It’s much easier to collect data than it is to […]
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