Category: Marketing Automation

How AI ready are you?

It is safe to say that artificial intelligence (AI) has […]

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Solve Your Personalisation Puzzle

Do you remember the days where blasting out the same […]

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Dynamic Decisioning Technology, Say What?!

Digitalisation has significantly increased the pace of change and forced […]

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Our 3 Takeaways from CMO Disrupt Sydney

Digital Alchemy (DA) had the great pleasure last week to […]

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It’s not me. It’s you.

The year is 2017. It’s where data-driven marketing is more […]

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Consistency vs Relevance

For years now we have focused on delivering a consistent […]

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AIMIA, Aeroplan, Air Canada and the meaning of loyalty

For anyone following the news in our industry over the […]

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Digital Alchemy wins Bronze for Best Regional Recruitment Programme!

Digital Alchemy is proud to have won the bronze award […]

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Digital Alchemy’s uDecide® named Cloudera Certified Technology

uDecide®, our machine learning solution that helps you leverage your […]

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Me, my chainsaw and marketing automation

My neighbour and I have huge trees in our yards. […]

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Asia Recruitment Awards

Digital Alchemy makes finalist for Best Regional Recruitment Programme in […]

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Where’s the truth in MarTech?

We live in a world where marketing changes in the […]

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Data strangling creative? What a load of BS

“Mate, of course data is important. But it can strangle […]

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Where have all the merinos gone?

Have you ever purchased an item and realised after the […]

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How to Kick Ass with Scalable Personalised Marketing Campaigns

“Get closer than ever to your customers. So close that […]

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6 Key Digital Marketing Trends every Marketer should know about in 2017

There’s no doubt about it, 2016 has been an interesting […]

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5 ways AI is changing marketing – and why you should be worried if you’re on the sidelines

Elon Musk, owner of SpaceX, Tesla, and the only guy […]

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2 reasons why Trump is probably a better marketer than a lot of us

Why is Donald Trump winning the Republican Race and what […]

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My Marketing Automation Shame…

For over 12 years now, we at Digital Alchemy have built a […]

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The future is here: using data in telcos to enhance customer experience

The ability to deliver a seamless customer experience in an […]

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Case Study: Propensity Modelling Helped Boost ROI over 3000 {3eda5e173ca6275da4995c0ae548c8d458796745545971cbe387f3473f149606}

Identifying imminent marketing opportunities based on events or changes in […]

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Data-Driven Marketing Trends in 2016

Data-driven marketing goes from strength to strength and the demand […]

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