How AI is changing marketing and helps personalise at scale

AI or Artificial Intelligence (for those of you who are acronym fatigued) is no longer just a scene from ‘The Jetsons’ and is a lot closer to home than most of us marketers might think.

Here we take a look at how we can use AI to engage with customers one-on-one and build enduring customer relationships at greater pace and scale.

Jaypee, our AI enthusiast, will give you the answer in this short video. Now sit back and enjoy!